Marketing Management Assignment At Tescos Business Commerce Essay

Marketing Management Assignment At Tescos Business Commerce Essay The biggest private supermarket Tesco has more than 360000 employees all over the world .More than 80% of total sales are from England. Tesco runs more than 2,300 supermarkets, hypermarkets, and convenience stores in the UK. Tesco is the market leader in grocery. Tesco also provides the facilities of online market. They are promotion their business with the help of television and other retail based education centre. Tesco operates more than 10 countries including Korea ,China and Japan .They have recently opened their branches in Us .They have expanded their market in four kind of storage range which are Tesco metro which is established in big city and town. Where we can buy a lot of food items. Tesco super store, which is wide range of non- food items Tesco extra is generally food and non food items including the seasonal items. Now days, Tesco is a market leader in UK supermarket sector. Tesco express has located small areas where we can buy fresh local food. Swot analysis Swot analysis is the most important and first stage of planning. It is a feedback mechanism to make new strategies for any organisation. Strengths, Weaknesses, Opportunities and Threats are the four components of a swot analysis. Weaknesses and Strengths are correlated and examine the internal part of the business analysis whereas Opportunities and Threats deal with the external environment of business operation. Weaknesses and strengths refer to aspect of marketing, finance, manufacturing or organisational structure. Swot analysis helps clarifies the objectives of the organisation. Strength of Tesco Good reputation among the costumer. Strong financial support. Good and healthy environment and low cost policy. Awareness of brand. Global market and same production but different quality base on diversity stake holders. Global leader in online grocery sales. Diverse range product and 24 hour open. On line shopping and Diversification Weakness of Tesco International brand and local competitors. Lack of enough self services. Lack of experiences on local market. Not good location. Lack of good quality. Opportunities of Tesco A strong customer demand and good services. Arrival of new technologies. International expansion. Increases stakeholders and globalizations market.. Low cost market. Threats of Tesco Strong competitive market. New regulations and increased trade barrier. High Competition for customers and resources. Changing social trends. Marketing Objective of Tesco The biggest supermarkets might have the following objectives. More than 20% target in market share. More than 10% target in terms of operations margin. Customer sponsorship and encouragements. Employee motivation and performance management. Respected corporation(the number of stakeholders who respect Tesco) Tesco manager must ensure that its sets SMART marketing objectives, which are measurable, timely limited, attainable and relevant. Marketing Strategy of Tesco After the market research Tesco manager applied retail strategy to find who their customers are in each market and what they want now and in the future. Tesco execute all the retail process system and trade system of government that enables them to express to the customer. Tesco manager wants to find out the customer needs and satisfaction and he give it to them. Tesco manager helped to extend a succession of supermarket from being an unbeneficial also ran to being market leader with a 33% market share and a 4% base line. Tesco manager keep together teams of consultant that had developed all the strategies that Tesco and the worldwide leading retailers supermarkets. Tesco flow the retail strategy into their market to find out who their customers are, what they want, but above all can actually deliver consistently to the customer. . Tesco has a clear strategy, with growth being pursue from four areas; The core UK grocery business, Non-food, International expansion and Retailing services such as financial services packages. Essentially, Tesco is using its heavy firm core to maintain the business instant over as it forge new riskier areas of growth. Pushing further into non-food in the next phase Lidl and Aldi are currently destroying the bazaar by selling the products lower cost price. Therefore, Tescos basic strategy will have to be cost leadership, unless Tesco manager can successfully differentiate their line of clothing so that they can charge a premium price. Tesco have adopted an environmental open policy. It will assist them to attain a more environmentally conscious representation .They have continued to lower prices and raise their manufactured goods ranges year on year. That is an example of Tesco cost-leadership strategy as well as capability to lock in customers any marketing strategy will involve analysing the markets, customer needs and satisfaction, and which products to offer. These strategies are implemented through marketing plans, which involve detailed decisions about factors such as the price and the way of product distributed. So Tesco must decide on its model of entry in terms of, own stores, Internet selling or joint venture with an existing national retailer. Strategic Analysis of Tesco Tesco managers face so many obstacles in trying to find out the environments and its threats. First obstacle is environment of Tesco. Environment creates many different influences and it makes sense of this diversity in a way which is direct concern and contributes to make strategy decision. The second difficult is changing new technology and speed of global communication, for analysing the environment we have to auditing the environmental influence on business. It is important that what kind of environment influence have been face in past. And the extent to which can make only of these more or less significant in the future for any employers and their competitors. In past analysis we have to analyze its factor and influence on an organization. Such kind of influence is a growing trend of organization towards globalisation and possible future of organization. It helps to consider the existing strategic which might need to change. Pest analysis Political/legal Political factors can have a direct impact on the way business operation. In political factors includes governments regulations and legal issues which defined formal and informal rules Governments tax policy. Health and safety law. New governments law and policy. Political situation and governments stability. Employment law, politician trade and labour union. Economic factors It is true that all business is affected by economic factors of country. Economics factors affected the purchasing power of customers. Per -Capita income and interest rate. Trade union and economic condition of nation. Government lone, money supply interest rates. Economic crisis. Unemployment rate of country. 3) Socio cultural factors Social factors include the demographic and cultural aspects. Social factors direct affected customer and needs and size of customer in potential markets Mobility of society. New remarkable change in human life style. Education level and different culture and society. Different attitudes and social trends. Social transfer, Tradition perception and new globalization world. 4) Technological New changeable technology is being more challenging for any organisations and it is changing the way business operates. Some technological factors that direct related to Tesco are: The rate of changing technology. New scientific attitude and miss use. Nuclear innovation, its fear and effect on globalization market. The Rates of obsolescence and Government investment and focus on technology effort. In 2008 Update on Tesco UK Online Market Share was: Tesco 27.1% Asda 10.1% Aldi (which doesnt sell online) 9.5% Sainsburys 6.9% Waitrose / Ocado on 4.2% The above table shows that Tesco is more successful and market leaders organization in UK (in terms of market share) Business scorecard of Tesco We can define the business scorecard as performance management tool, which began as a concept for determine whether the first scale outcomes in terms of Tesco vision and strategy. It helps to Tesco for define the value, mission and SWOT analysis. The business scorecard is base on for perspective; Financial status of the Tesco. The internal process of the Tesco. The level of customer satisfaction of Tesco. Education and development process of Tesco. The main area of financial perspective is return on investment, cash flow, return on capital employees and financial results of Tesco. Internal business process shows that number of activities per function, duplicate activities across function, process arrangement and process bottlenecks. In customer satisfaction level we can define quality and delivery performance to customer, customer satisfaction and retention rate and customer overflow in market. Job satisfaction, employee turnover, learning opportunities and accurate level of skill for the job are the area of education and development process. The implementation of business scorecards The business scorecard must consequence in: Enhanced process of Tesco. Encouraged workers. Improved information system. Monitored development. Huge customer approval. Improved monetary convention. l l Conclusion Any marketing strategy will involve analysing the markets, customer needs and satisfaction, and which products to offer. These strategies are implemented through marketing plans, which involve detailed decisions about factors such as the price and the way of product distributed. So Tesco must decide on its model of entry in terms of, own stores, Internet selling or joint venture with an existing national retailer Tesco is the marker leader in food retail on the current market situation. It more than 2000 supermarket, hypermarkets and convenience store in the UK, Ireland, central Europe and Asia. The objective vision and strategy of Tesco are cleared. Especially the case study is focus on Tesco strategy and its business scorecard, which determine the performance management tools. Business scorecard helps to Tesco for define the value and its four prospective. Tesco has the different marketing strategy; Tescos basic strategy will have to be cot leadership and growth. Tesco want to be a bet supermarket in its stakeholder perception so it complies with law and ethnical standard. Tesco maintain clean organized culture and respect to customers. We can found that Tesco plc marketing strategy is different and sample then other local supermarkets. They flow different policy and management process in each store.

Boys

The † Higher Power† In today's society men are looked at as, † the higher power † or, as † more powerful † Naturally Boys feel the need to assert their power to others at an early age. Rick Moody's short story â€Å"Boys†, shows us the relationships between brother and sister and then between the boys and their father. Boys in early ages can be very ruthless and reckless. In Rick Moody's â€Å"Boys†, the power of masculinity takes over the boys lives and through tragedy the boys are able to come together and let down their guard.In the early stages of the boys lives they feel the need to show off their masculinity and they do this by tormenting their little sister. In Rick Moody's â€Å"Boys†, It states, â€Å"not long after which boys gig a hole In the back yard and bury their younger sister's dolls two feet down, so that she will never find these dolls and these dolls will rot In hell† (Moody 196). The Boys relate thei r sisters dolls to femininity and they feel the need to show off their power by destroying them. Without realizing that they're hurting their sister they do it anyways because they felt the need to show off their auscultation.This shows how at a young age boys can be so reckless toward a family member and not care about how they feel and how they are affecting their lives. Young kids in today's society are very destructive and do not care about other peoples feelings. Later down the road in life boys come to see all the bad they've done and are full of regret. There Is even a piece In the story where the boys go as far as making their sister eat a poisonous mixture. In â€Å"Boys† It says, â€Å"attempting to persuade their sister that she should eat the mixture† (Moody 196).This shows that the boys were ruthless enough to have their sister eat something that could possibly kill her. Boys may be reckless at a young age but when tragedy strikes that's when all the regre t comes to haunt them. At a young age boys can be very destructive without thinking of what can happen, but once something traumatic happens they come to realize the bad things they have done in the past. When the sister is diagnosed with cancer the boys start to go a bit crazy and lose themselves. The boys do not know how to deal with the tragedy and are full of guilt and regret. â€Å"Boys enter the house worried; they argue.The boys are ugly they are failures, they will never be loved, they enter house†(Moody 197). This goes to show how the boys are a mess and that they are starting to not Like themselves. In Moody story It also says, † Boys enter the house, having attempted to locate the spot In their yard where the dolls were burled eight or nine years prior, without success; they go to their sisters room, sit by her bed† (Moody 197-198). At this make up for what they have done and attend to their sister who is diagnosed with cancer. This is when the boys are confused about life and do not know what to think f their lives.Their fathers death is what really brings he boys together and turns them into men. The fathers death in this piece is really what brings the boys closer to maturity and reaching their man hood. At this point the boys are teenagers and are finally figuring out who they are and how to handle themselves. The passing of their father is what brings the boys back together and how they are able to connect with each other. â€Å"Boys enter the house carrying their father, slumped. Happens so fast. Boys rush into the house leading Meet's to the couch in the living room where the body sis, boys enter house, boys enter house, boys enter house† (Moody 199).This part of the story is when the boys father is finally dying and the boys have to come together in the dismissal of their father. After this tragedy the boys now realize that they are the men in the family and they are pressured into maturity. â€Å"Boys no longer bo ys, exit† (Moody 199). This is a very big part of the piece because this is where the boys are finally men. After all the tragic time the boys are finally able to exit as men and not Just boys. They have finally reached maturity. Interactions between siblings show us how tragedy between families bring people loser to maturity.

Laws That Protect Your Right to Vote

No American who is qualified to vote should ever be denied the right and opportunity to do so. That seems so simple. So basic. How can government by the people work if certain groups of the people are not allowed to vote? Unfortunately, in our nations history, some people have been, either intentionally or unintentionally, denied their right to vote. Today, four federal laws, all enforced by the U.S. Department of Justice, work in concert to ensure that all Americans are allowed to register to vote and enjoy an equal opportunity to cast a ballot on election day. Preventing Racial Discrimination in Voting For many years some states enforced laws clearly intended to prevent minority citizens from voting. Laws requiring voters to pass reading or intelligence tests, or pay a poll-tax denied the right to vote -- the most basic right in our form of democracy -- to untold thousands of citizens until the enactment of the Voting Rights Act of 1965. Also See: How to Report Voter Rights Violations The Voting Rights Act protects every American against racial discrimination in voting. It also ensures the right to vote to people for whom English is a second language. The Voting Rights Act applies to elections for any political office or ballot issue held anywhere in the nation. Most recently, the federal courts have used the Voting Rights Act to end practices amounting to racial discrimination in the way some states elected their legislative bodies, and chose their election judges and other polling place officials. Still, the Voting Rights Act is not bulletproof and has faced court challenges. Voter Photo ID Laws Twelve states now have laws requiring voters to show some form of photo identification in order to vote, with about 13 more considering similar laws. The federal courts are currently struggling to decide whether some or all of these laws violate the Voting Rights Act. More states moved to adopt photo ID voting laws in 2013, after the U.S. Supreme Court ruled that the Voting Rights Act did not allow the U.S. Department of Justice to automatically apply federal oversight of new election laws in states with histories of racial discrimination. While supporters of photo voter ID laws argue that they help prevent voter fraud, critics like the American Civil Liberties Union, cite studies showing that up to 11% of Americans lack an acceptable form of photo ID. Persons most likely to not have acceptable photo ID include minorities, elderly and disabled persons, and financially disadvantaged persons. State photo voter ID laws come in two forms: strict and non-strict. In strict photo ID law states, voters without an accepted form photo ID – driver’s license, state ID, passport, etc. -- are not allowed to cast a valid ballot. Instead, they are allowed to fill out â€Å"provisional† ballots, which remain uncounted until they are able to produce an accepted ID. If the voter does not produce a an accepted ID within a short period of time after the election, their ballot is never counted. In non-strict photo ID law states, voters without an accepted form photo ID are allowed to use alternative types of validation, such as signing an affidavit swearing to their identification or having a poll worker or election official vouch for them. In August 2015, a federal appeals court ruled that a Texas strict voter ID law discriminated against black and Hispanic voters and thus violated the Voting Rights Act. One of the strictest in the nation, the law required voters to produce a Texas driver’s license; U.S. passport; a concealed-handgun permit; or an election identification certificate issued by the State Department of Public Safety. While the Voting Rights Act still prohibits states from enacting laws intended to disenfranchise minority voters, whether photo ID laws do so or not, remains to be determined by the courts. Gerrymandering Gerrymandering is the process of employing the process of â€Å"apportionment† to improperly redraw the boundaries of state and local election districts in a way that tends to predetermine the results of elections by diluting the voting power of certain groups of people. For example, gerrymandering has been used in the past to â€Å"break up† election districts populated by mainly black voters, thus lessening the chances of black candidates being elected to local and state offices. Unlike photo ID laws, gerrymandering almost always violates the Voting Rights Act, because it typically targets minority voters. Equal Access to the Polls for Disabled Voters Approximately 1 in five eligible American voters has a disability. Failing to provide disabled persons easy and equal access to polling places is against the law. The  Help America Vote Act of 2002  requires the states to ensure that voting systems, including voting machines and ballots, and polling places are accessible to people with disabilities. In addition, the law require that assistance at the polling place is available to people with limited English skills. As of Jan. 1, 2006, every voting precinct in the nation is required to have at least one voting machine available and accessible to persons with disabilities. Equal access is defined as providing persons with disabilities the same opportunity for participation in voting, including privacy, independence and assistance, afforded other voters. To help in evaluating a precincts compliance with the Help America Vote Act of 2002, the Justice Department provides this handy  checklist for polling places. Voter Registration Made Easy The National Voter Registration Act of 1993, also called the Motor Voter law, requires all states to offer voter registration and assistance at all offices where people apply for drivers licenses, public benefits or other government services. The law also prohibits the states from removing voters from the registration rolls simply because they have not voted. The states are also required to ensure the timeliness of their voter registration rolls by regularly removing voters who have died or moved. Our Soldiers Right to Vote The Uniformed and Overseas Citizens Absentee Voting Act of 1986 requires the states to ensure that all members of the U.S. armed forces who are stationed away from home, and citizens who are living overseas, can register and vote absentee in federal elections.